JACK'S BLOG
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BloggingI'm sorry that I've been absent from my blog this past week. I've been busy learning about surfing the web with a mobile device. My wife and I just got one, a smart phone. It was a strange coincidence that it came within hours of receiving an offer from iPage for a goMobi Site Builder. (Did I ever mention how much I love iPage? You may take this as an unsolicited endorsement.) GoMobi is extremely easy to use (says the man who once was an internet website architect). Well, I still think it's usable by anyone who can operate a computer word processing program. I had my mobile website on line within 20 minutes from the first time I saw this interface. Of course, I spent the next week fixing it, transforming it into a marketing tool. After all, what's the point of all this if it doesn't help us sell books (or whatever we're in the business of selling). Why bother? Depending upon whose report you trust, somewhere between 17% and 28% of all web traffic consists of users with mobile devices (smart phones and the like). If the pundits are to be believed, this percentage will grow exponentially. Now that I've acquired and played with a smart phone, I can easily believe them. Surely you've seen QR Codes on products and storefronts. They're popping up everywhere. Just turn on your QR Scanner App and point your smart phone at one and you'll be directed automatically to a webpage with marketing information. I'm experimenting with a marketing campaign to distribute cards with my mobile website QR Code (illustrated above) to places where people wait: Where they wait while their car is washed, while the barrista prepares their Caramel Brulée Latte, while their tires are rotated and balanced, while they wait for their doctors to catch up on their appointments... You get the idea.
I also provide a PDF document with multiple copies of this wallet-size card so that people can carry the QR Code with them. You can access it by clicking the image of my QR Code on my website Home Page and my blog. The PDF document displays eight copies of the card. The extras are for their friends and family. My mobile website features quick access to three pieces of Flash Fiction as well as samples of my books. Of course, there are links to the sites where they can be purchased. Now, if you'll excuse me, it's time to hit the streets and find some places where people wait so I can leave my card. Please feel free to download and print the PDF document for yourself. If you drop them off at places where you wait, I'll be happy to return the favor when you develop your own mobile website.
2 Comments
12/4/2013 01:44:06 am
Jack: I believe the mobile web device is the wave of the future. It offers a quick way to find what you are interested in, and the larger smart phones are taking the place of tablets and eReading devices. We certainly plan to deploy one in the near future.
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12/4/2013 05:21:37 am
Jack,
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