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JACK'S BLOG


12/3/2013 2 Comments

Should you deploy a mobile website?

Blogging

I'm sorry that I've been absent from my blog this past week. I've been busy learning about surfing the web with a mobile device. My wife and I just got one, a smart phone. It was a strange coincidence that it came within hours of receiving an offer from iPage for a goMobi Site Builder. (Did I ever mention how much I love iPage? You may take this as an unsolicited endorsement.)
Picture
GoMobi Site Builder - Click to enlarge
GoMobi is extremely easy to use (says the man who once was an internet website architect). Well, I still think it's usable by anyone who can operate a computer word processing program. I had my mobile website on line within 20 minutes from the first time I saw this interface. Of course, I spent the next week fixing it, transforming it into a marketing tool. After all, what's the point of all this if it doesn't help us sell books (or whatever we're in the business of selling).

Why bother? Depending upon whose report you trust, somewhere between 17% and 28% of all web traffic consists of users with mobile devices (smart phones and the like). If the pundits are to be believed, this percentage will grow exponentially. Now that I've acquired and played with a smart phone, I can easily believe them. 

Surely you've seen QR Codes on products and storefronts. They're popping up everywhere. Just turn on your QR Scanner App and point your smart phone at one and you'll be directed automatically to a webpage with marketing information. 
Picture
Click to enlarge
I'm experimenting with a marketing campaign to distribute cards with my mobile website QR Code (illustrated above) to places where people wait: Where they wait while their car is washed, while the barrista prepares their Caramel Brulée Latte, while their tires are rotated and balanced, while they wait for their doctors to catch up on their appointments... You get the idea. 

I also provide a PDF document with multiple copies of this wallet-size card so that people can carry the QR Code with them. You can access it by clicking the image of my QR Code on my website Home Page and my blog. The PDF document displays eight copies of the card. The extras are for their friends and family.

My mobile website features quick access to three pieces of Flash Fiction as well as samples of my books. Of course, there are links to the sites where they can be purchased.

Now, if you'll excuse me, it's time to hit the streets and find some places where people wait so I can leave my card. Please feel free to download and print the PDF document for yourself. If you drop them off at places where you wait, I'll be happy to return the favor when you develop your own mobile website.
2 Comments
Caleb Pirtle link
12/4/2013 01:44:06 am

Jack: I believe the mobile web device is the wave of the future. It offers a quick way to find what you are interested in, and the larger smart phones are taking the place of tablets and eReading devices. We certainly plan to deploy one in the near future.

Reply
bill husztek link
12/4/2013 05:21:37 am

Jack,

The question for me about the Smart Phone has been how to make it work as easily in my routine as my dumb clam phone?

On my trip across country last month, I entirely dumped the smart phone except for outgoing calls when and where the Blue Tooth Connection in the Kia Van was working.

I have a Samsung, Galaxy S model with Windows 8.0 which I bought in March to upgrade my main cell number.

It sounded good on paper.
But when its not in a car with Bluetooth, its a hazard to make a call unless you are parked. I won't debate the wisdom of calling and driving here. Obviously its stupid. But the rest of the herd is doing it, so how can I resist?

With my old clam set on speaker for hands free use, I just flip it open and say: dial XXX-XXX-XXXX, or a name, and it goes to work.

To get to the same place with the Samsung, I have to punch in a four digit pass code. (For the time being the thing is too pricey not to have a pass code set.) Then try to get the phone to accept my voice input and make the call. Once its dialing I can punch in the speaker option. All this just to make the same call the dumb phone does almostmagically. And, when I'm done with a call if I don't use it for five minutes it shuts itself off to save the battery from its immense appetite.

My dumb phone lasted two weeks on a single charge, taking and making calls. Just flip, talk and you were there.

For the trip, I limited my communications to my back up cell which was still a dumb one.

On a positive note, you do have access to the net. And it will serve as a hotspot for other computers, like my Ipad or laptop which have screens and keyboards more in keeping with my sized fingers.

So have I abandoned the smart phone?
Two days ago, I bought another, this for my brother who is on my cell plan as an agent. But forget the Samsung. I went to Iphone5S. It cost $100.00 more to put on the plan than the Samsung.

Why the Iphone?
Fingerprint pass code and Siri.

These allow the user to get past the security hurdles to the function of the phone, doing the ID and call with just one button press, the rest is talking to it.

My plans for the Samsung?
I'm dumping my photos and videos to my computer, you will be able to buy it for $199.99 with free shipping on Ebay starting this week.
It's Verizon. Pristine, used only infrequently because I didn't want to die in a car accident, or spend my dwindling days on the side of the road making calls.

When it sells, if the Iphone 5S holds up to its performance so far, I'll convert to it. Otherwise, my cell phones will just have to stay phones.

As for the content aspect of a phone as a reading source or TV, maybe if I found myself in a half submerged compartment in an upside down ship for three days, I would find it worthwhile while a diver came to get me out.

The website looks good.

Thanks for the idea,

Bill

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    More than 500 postings have accumulated since 2011. Some categories (listed below) are self explanatory, others require some explanation (see below):

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    Explanations

    • ​Blogging: Commentary on the art and science of maintaining a successful website/weblog​
    • Cuba: History of the island and its people gathered while writing my novel, Hatuey's Ghost
    • Good Reads: Book reviews and interviews with current authors
    • Infantry School: A journal of my experiences in Basic Combat Training, Advanced Infantry Training, and Infantry Officer Candidate School in preparation to going to war in Vietnam.
    • Oh-dark-thirty: Random thoughts that wake me up in the middle of the night​
    • Opinion: I am not a member of any organized (or disorganized) political party. My views tend to be libertarian. 
    • Sea Scouts: A journal of my experiences as man and boy with this branch of Boy Scouting (probably not what you'd expect)
    • ​Today's Chuckle: Comics and jokes "borrowed" from other sources with links and thanks to the owners of the originals
    • Vietnam: A journal of my experiences and observations of the Vietnam War while assigned to the 9th Infantry Division, 1967 to 1968
    • Writing: Personal observations on the craft of writing and the current condition of the publishing industry
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