JACK'S BLOG
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7/29/2012 13 Comments Let's trade hyperlinks. It's kind of like holding hands without the commitment.BloggingI ATTENDED A WEBINAR last week about making a blog more visible. Of course, that means that I sat in front of my computer, and watched and listened to it. I guess you could call that “attending.” I learned a couple of things about hyperlinks that seemed pretty important, and I thought I might share them with you. Thing one is that Google looks at hyperlinks pretty closely when their agents come to evaluate your website and what they find can have a major affect on your website's “ranking.” That is, when someone uses Google to find what they're looking for, your website's position in the search results is based on several factors, one of which are hyperlinks. (Remember, listings near the top of the search results are more likely to be clicked than those that are further down, like position 107,342,938.) It seems that links that are anchored on other websites and connect to yours are worth a lot more in Google's ranking system than hyperlinks in your website that link back to your website.
Based on this information I thought that I must be a very generous guy. I have lots of hyperlinks anchored in my website connecting to others. In fact, I have a whole section named “Blogs to Follow...” that's full of hyperlinks to other websites. Unfortunately, my website isn't very important and my hyperlinks don't count as much as those on the important websites like Huffington Post (yeah, I was also surprised to learn that they're that important). Still, my hyperlinks must count for something and it would be nice to get at least a “thank you” from those other websites I have been linking to. Better yet, it would be nice if they linked back to me. However, thing two that I learned on this webinar really shocked me. Google not only records the hyperlinks themselves, but also the anchors (text or images) to which they are attached. That's why, if you Google “click me” you'll find some interesting results. For example, Adobe, one of the first to use the “Click Me” anchor is most often at the top of the search results. Now, if you think about that, you can see that using “click me” as an anchor isn't doing you any good at all. That's why I spent the rest of the week replacing all “click me” anchors with text and images that better related to my website and the audience I'm trying to reach. I think I still have a few hundred references to replace. I hope that I'm not the only one who was ignorant of all this good information, and that you have cultivated lots of friends who have linked their websites to yours. Better yet, I hope that you'll find it in your hearts to link back to mine. Call it payback for sharing all this good information with you.
13 Comments
7/30/2012 02:55:37 am
Don't put your hands on that! You don't know where it's been.
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7/30/2012 12:25:23 am
Another nugget for my pile. You explained it well. I hope I'm smart enough to figure it out. Thanks. This could be really valuable.
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7/30/2012 02:49:00 am
Super-dooper tip, Jack. Didn't know that! I've added your link to my blog under Blogs I Follow. Many thanks, dude!!
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7/30/2012 07:23:08 am
That's two, and DigitalBook Today has been added to my Blogs to Follow... web pages
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8/1/2012 03:13:10 am
Will add you! Didn't know about all this! It's so hard to keep up with everything!
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8/1/2012 03:18:18 am
Hey Jack, I just tried to add your blog but then I was informed by Blogger that they couldn't find a feed for it?? What does it mean? I'm sorry, I can't be of help...But I get the feeling (yes a feeling! All this stuff is Chinese for me!) that you need a feed to advertise your blog. Don't you have one? If not, you can get it from Feedburner, just go to their site. It's free and you get a feed (whatever it's for...)
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8/1/2012 03:44:30 am
It's really nice but not necessary for you to promote my website on yours as I have been doing at my end. All that you need is an "anchor" (text: "Read Jack's Blog" or an image (like my photo) and the URL to my blog). 8/1/2012 04:58:27 am
The whole world of SEO is enthralling and insanely frustrating -- a nice mixture. My initial attempt at a website saw me hosting three posts and wondering why i was not getting 20,000 visits a day, and I think a lot of people find themselves in the same position when they begin.
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8/6/2012 05:28:12 am
Jack,
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8/20/2012 08:58:37 pm
Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Nice task..
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