That's the rub. Words and phrases aren't actually “key” unless they're commonly used. Just adding the “#” to a word or phrase doesn't make it “key.” That's why I occasionally search Twitter looking for an audience by finding those words and phrases that are currently popular. For example, since my novel, Rebels on the Mountain, indicts the poor performance of America's diplomatic community, I look for words and phrases that those interested in diplomacy are currently using and find ways to incorporate them into Tweets that could inspire someone to click on a link to my book on Amazon or to my website where the book is promoted.
As of today, the following words relating to American diplomacy are being used: #Diplomacy and #StateDepartment. I composed a couple of Tweets using these to try and attract the attention of anyone using them.
Trending keywords and phrases present another opportunity for attracting a new audience on Twitter. Fundamentally, Twitter maintains a list of the most popularly used words and phrases. You can see it on your “Home” Twitter page. You may either use them as plain text in a Tweet or as a #hashtag. Keep an eye on these each time you visit Twitter and use them to catch the eye of a new audience for your Tweets.
"#Bookfriends" was trending as I was writing this blog post and I Tweeted “#bookfriends going on a Caribbean Cruise? Take this book [Inserted: Amazon link to Rebels on the Mountain] @jackdrsm”
I soon received this reply: “@jackdrsm The blurb sounds interesting. I added it to my TBR pile :) and if you're very geeky try my debut [Inserted: Amazon link to The Prince and the Program]”
Well, I am geeky, so we purchased each other's books.
How's that for ecommerce?